A call center setup is not
complete without good outbound dialers to make an intelligent customer
outreach.
But before picking an outbound
dialer, it is essential to understand the needs of your business and zero in on
the features that you need to make your outbound campaign effective and
result-oriented.
With the help of cloud
technology, the dialers have become more efficient with time, and the
contemporary dialers are highly customizable and intelligent in terms of using
customer data.
We will discuss about outbound
dialers in this write-up and also how to pick one that suits your call center
needs.
Manual
Dialer
Cloud-based manual dialer needs
manual effort to dial the numbers and the agents have to click on the computer
screen to dial the next number. The computer interface is so user-friendly that
the agents don’t need any kind of training to use it.
The agents remain totally free
to choose and dial a number. So, an agent can easily find specific customer
information in the CRM, and depending on the previous conversations the agents
can have first-hand insights before speaking with the customers about his needs
or the product or services he might be interested in. The agent gets enough
time to do his homework and, they can plan the call as suitable.
Auto
Dialer
Auto dialer brings autonomy to
the agents. When the file with the contact leads is uploaded to the auto
dialer, it automatically dials those uploaded contact numbers after pressing
the dialing button. As soon as, a customer takes the call, it automatically
redirects the call to the available agents.
An Auto Diaer is a good tool when it comes to making outbound calls in
bulk, after uploading the file of leads. It works very efficiently because it
automatically dials the numbers one by one. As soon as a live person picks up
the call, the call is routed to an available agent.
It reduces the efforts needed
from the agents substantially and also makes the customer-agent connection much
higher in number.
Predictive
Dialer
predictive Dialer is the most sophisticated and
refined form of the dialer. It uses the customer data to make the outbound
calls highly precise, and result-oriented. While setting up an outbound
campaign, the user can easily set up the time-zone and call rate to tap into
the possibility of a higher number of connections.
The biggest benefit that comes
with predictive dialer is that it works on an algorithm that enhances the
possibility of a customer-agent connection. The algorithm makes use of the
average handling time of the individual agents.
Moreover, it gives a perfect
timing to the dialer to make the outbound calls so that it becomes more likely
that there is always an available agent for a customer over the line.
The timing of the outbound call
can be in accordance with the time-zone and the call rate according to the
number of agents. These customisable attributes of the dialer make it more
likely that the customer would take the call.
In addition to this, there are
other benefits as well that come with predictive dialers. Such as integration
of CRM (Customer Relationship Management), and other business applications that
make it a complete outbound dialing solution.
Since all the three dialers
work on cloud technology, so they complete the call through servers and easily
overcomes the traditional telephony limitations.
Moreover,
cloud technology brings in various other benefits like scalability,
flexibility, and portability with it to get more business prospects. It makes
the idea of cloud Based system highly versatile for the
contemporary call center needs.
How
to Pick a Right Dialer?
Picking a dialer that perfectly
fits your needs depends on various factors such as,
·
Scale of business
·
Number of agents
·
Demography of customers
·
Type of customer base
·
Call center process
·
Type of lead source
The size of a call center is
defined by the number of agents. So, if the number of agents is less, manual
dialer can fulfill the needs. However, if one wants to reduce the agents’
efforts, then auto dialer comes into the picture.
A call center that has more
than ten agents can get benefitted by the predictive dialers, however, using a
predictive dialer with a fewer number of agents may keep the customers waiting
for an available agent.
If the customer base is spread
across various continents, then a dialer with time-zone setting is a better
option. Type of leads is also an important factor while designing a campaign on
a dialer.
In addition to this, once the
customer contact has been made, lead generation and closing the call on a
positive note needs a certain approach. It includes right timing of the
outbound call, lead management, frequent communication with the customers and
also not intruding their space to connect with them over a phone call.
After all, a dialer fulfills
its purpose only if the call is taken by the customer. Make sure that you have
thought over the necessary points already before making that call, that very
first attempt to connect with a prospective customer.
No comments:
Post a Comment